Does the amount of makeup you wear communicate your attitude to casual sex? Why do women wear makeup? Human behavior is complex and there are likely a number of reasons, but it is probably uncontroversial to suggest that by far the most important is to increase attractiveness. Many research studies have shown that women wearing makeup are judged more attractive by both male and female raters. This is probably because makeup exaggerates the femininity of the face (the natural color of the lips and eyes is darker compared to the surrounding skin in women than it is in men) or because…Read More
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